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Archive for the ‘Seo News’ Category

I mean, ultimately, if no rankings exist (I’m talking about the first page of search engines) for keywords that are searched for (try Google Suggest), you are not using natural, organic results to drive traffic, or you have just started.

You may be employing other strategies for driving traffic, which is good–you should have a blended approach–but you *must* track everything you do, and Google Analytics is most often the starter analytics package of choice. In fact, since it’s easy on your wallet (free), many opt to use this system. It is used on websites from static to dynamic. There are even free WordPress Analytics Plugins, easy to set up. Check out Joost De Valk and his wordpress Google analytics plugin (he’s a great SEO tool builder in the Netherlands; contact him if you are reading from Europe).

Rankings are important. But after ranking and traffic comes the critical (and often underused or misdiagnosed) web analytics. What questions should you ask? What’s important?

Recently, at a publishers convention, I discussed SEO, search marketing trends and tracking (wpa-online.org), and it was apparent that many knew the basics of SEO and had analytics running on their sites, but did not necessarily know what were important metrics to track.

Learn more about page views, user behavior tracking, average time on site, importance of understanding bounce rates, unique visitors, referrer traffic and optimizing landing pages here

Search Engine Optimization using proper KPI (key performance indicators) analytics is a must-do, don’t-miss situation.

Many SEO firms are now ROI-based (not just rankings anymore), like my new friend and SEO expert Gab Goldberg. I recommend you check him out.

What is Google Analytics?
Google Analytics is a free web-analytics package that offers compelling features and benefits such as keyword comparison, custom dashboards and AdWords integration for everyone from senior executives and advertising and marketing professionals to site owners and content developers

Source=http://seoworld.entrepreneur.com/

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There is obviously lots of discussion about copyright around things like music and video on the Internet, but another area that is going to be very important that is only recently getting attention is the ownership of comments.

This issue came to the fore recently when Robert Scoble commented on a post from Rob La Gesse’s blog. The problem is that Scoble commented using Friendfeed instead of the standard blog comments. La Gesse and Scoble had a discussion where Scoble wanted him to move the discussion to Friendfeed. La Gesse did not want to do that, and at some point deleted his feeds from Friendfeed. This prevented the discussions about his blog from happening on Friendfeed. Unfortunately, as Mathew Ingram explains, this had the effect of deleting from public view Scoble’s comments on LaGesse’s blog. Scoble was upset that his comments had been deleted because he feels like he owns his comments

The details of this story are laid out in more detail in Ingram’s account of the matter, but the whole discussion got me thinking about the broader implications of who owns the copyright to your comments. Does the blog owner? Do you? What about when one comment will be viewed and under the control of more than one party, as in the case of Disqus. For example with Disqus you have the ability to edit your comments. And in some sense when you add a comment you are building a site for yourself (your collection of comments) and you are contributing to someone else’s site.

In the past this was not much of an issue as blog sites have historically not given commenters much control after they hit the return key. And so the intuitive assumption though not necessarily the legally correct one, is that the blog owner owns the comments on their blog.

In fact though, copyright law gives broad protection to content creators, regardless of where they create that content. Certainly it makes sense intuitively that the blog owner would own the comment, but that may not be accurate legally. In order to perfect such ownership rights, it seems clear blogs really should have either terms of service that the commenter has agreed to, or a notice above the comment entry area that states who will own the comment being entered.

Since no blog platforms that I am aware of provide a mechanism for clarifying comment ownership rights, it seems to me that at best this issue is legally unclear, and at worst the site owner might only have the right to use and display the content in the very specific context in which the user placed the comment. So if, for example the blog owner wanted to use the comment on another site, or to reconfigure his blog in some substantial way, that might, theoretically require the permission of the commenter.

While it is unlikely a commenter is going to sue a blogger over something like this, at least in the short term, the lack of clarity is unnecessary and will at some point cause trouble for someone. Services like Disqus and IntenseDebate make the issue more complicated because they clearly provide control and display rights to two parties, the commenter and the blog owner where the comment is made.

This is a complicated problem with a simple solution. I would like to call for all comment systems to provide a mechanism to clearly indicate to users what rights they have and what rights they are giving out when they write a comment. Specifically, all that would be required is some clarifying text above the comment editing area or in a confirmation dialog box. This would be simple to do since a small number of blog/comment platforms handle most of the comments on the Internet including Google (Blogger), WordPress, Typepad, Disqus, and IntenseDebate.

I would strongly suggest these major players address the issue, since right now we are in a comment copyright no mans land, and that can, over time, only lead to trouble.


source=http://www.alleyinsider.com/

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t happens all the time – an employee spends considerable time researching the benefits of search engine optimisation (SEO) and other online marketing endeavours only to discover their boss fails to share or even understand their enthusiasm.

There are so many businesses out there which are not exploiting the potential of the web – sometimes because the boss’s son built a homepage for his IT GCSE and that is considered sufficient.

Often an employee can have just a few minute of their busy employer’s time to persuade them that they need to invest in online marketing and, as there is often a lack of understanding, there can be a lack of interest.

Fortunately for you frazzled folk, here for your convenience is a list of reasons and research to persuade even the most miserly boss to cough up cash for online marketing.

Reason Number One: The consumers are online

According to the Office for National Statistics, in 2007 15.23 million British homes had web access, which is more than six in ten. Furthermore, above 50 per cent of those used broadband to access the internet at speed. It just makes sense to promote a business through a platform consumers regularly see and – since the vast majority of firms cannot afford the television – the internet is a cost-effective and targeted alternative.

Reason Number Two: Your competitors are online

Employees should explain to their bosses that everyone else is doing it! The world is using the web to shop, bank and socialise and a company is potentially losing a large amount of potential business to their competitors if they are not online. Recent research published by the Internet Advertising Bureau revealed that last year £2.8 billion was spent advertising online. That is a hell of an advantage everyone else has over an offline firm.

Reason Number Three: Consumers are spending online

A boss might now point out that the take-up in broadband does not necessarily mean that people are actually shopping online – they could just be emailing and accessing Freecycle. Now is a good time to show them statistics published by the Interactive Media in Retail Group which revealed that during February – despite the doom, gloom and predictions that negative equity was going to kill us all – online spending reached a record high. An astonishing £4.2 billion was spent through the web – equivalent to £69 for every UK resident.

Reason Number Four: Search engines drive the traffic

Information published by watchdog Ofcom has shown that the “vast majority” of online experiences begin with the user accessing a search engine. Furthermore, Hitwise recently published research which revealed that more than one third of British web traffic is directed through just one search engine – Google. Businesses cannot afford to miss out on such vast levels of traffic – they should fail or succeed depending on the strength of their product, not because no one knows who they are.

Reason Number Five: Move now or miss mobile search

Search marketing is not the next big thing – it is not something new and a little quirky. It is a staple part of many marketers’ day to day activities. The next big thing is ensuring a website is optimised for mobile search as, according to Juniper Research, more than 30 per cent of mobile users will be accessing local search by 2013. By failing to optimise a website, a company is seriously hamstringing itself for future marketing endeavours. No one wants to be playing catch-up.

source = http://blog.seoptimise.com/2008/05/the-top-five-arguments-for-using-seo.html

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In this tutorial I am going to show you how to create a quick and simple social bookmarking option to your blog similar to what you see on this site. This is for wordpress themes only although with a bit of tweaking it may be able to work on other blogs.

This will be the final outcome:
dsadasd.png

  1. First, download these images, these are the icons for the image you see above and put them in the images folder of the theme file: socialbookmarkingicons.zip
  2. Now open up style.css in your theme and add this code:

    .socialbookmarking {
    margin-right:5px;
    text-align:center;
    clear:left;
    float:right;
    font-family:Arial, Helvetica, sans-serif;
    font-size:8pt;
    color:#333333;
    border-left:1px #FFFFFF solid;
    border-right:1px #FFFFFF solid;
    }

    .socialbookmarking_digg a {
    width:27px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/digg.png);
    }

    .socialbookmarking_digg a:hover {
    background-image:url(images/socialbookmarkingicons/digg1.png);
    }

    .socialbookmarking_delicious a {
    width:26px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/delicious.png);
    }

    .socialbookmarking_delicious a:hover {
    background-image:url(images/socialbookmarkingicons/delicious1.png);
    }

    .socialbookmarking_reddit a {
    width:30px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/reddit.png);
    }

    .socialbookmarking_reddit a:hover {
    background-image:url(images/socialbookmarkingicons/reddit1.png);
    }

    .socialbookmarking_furl a {
    width:28px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/furl.png);
    }

    .socialbookmarking_furl a:hover {
    background-image:url(images/socialbookmarkingicons/furl1.png);
    }

    .socialbookmarking_google a {
    width:29px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/google.png);
    }

    .socialbookmarking_google a:hover {
    background-image:url(images/socialbookmarkingicons/google1.png);
    }

    .socialbookmarking_stumbleupon a {
    width:26px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/stumbleupon.png);
    }

    .socialbookmarking_stumbleupon a:hover {
    background-image:url(images/socialbookmarkingicons/stumbleupon1.png);
    }

    .socialbookmarking_live a {
    width:29px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/live.png);
    }

    .socialbookmarking_live a:hover {
    background-image:url(images/socialbookmarkingicons/live1.png);
    }

    .socialbookmarking_technorati a {
    width:25px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/technorati.png);
    }

    .socialbookmarking_technorati a:hover {
    background-image:url(images/socialbookmarkingicons/technorati1.png);
    }

    .socialbookmarking_yahoo a {
    width:25px;
    height:28px;
    float:left;
    display:block;
    background-image:url(images/socialbookmarkingicons/yahoo.png);
    }

    .socialbookmarking_yahoo a:hover {
    background-image:url(images/socialbookmarkingicons/yahoo1.png);
    }

  3. Now add the following to the single.php page underneath the content of the post (normally something like <?php the_content(); ?>

    <div class=”socialbookmarking”>

    <div class=”socialbookmarking_digg”>
    <a href=”http://digg.com/submit?phase=2&url=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_delicious”>
    <a href=”http://del.icio.us/post?url=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_reddit”>
    <a href=”http://reddit.com/submit?url=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_furl”>
    <a href=”http://furl.net/storeIt.jsp?u=<?php the_permalink() ?>&t=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_google”>
    <a href=”http://google.com/bookmarks/mark?op=edit&bkmk=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_stumbleupon”>
    <a href=”http://stumbleupon.com/submit?url=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_live”>
    <a href=”http://favorites.live.com/quickadd.aspx?marklet=1&mkrt=en-us&url=<?php the_permalink() ?>&title=<?php the_title(); ?>”></a>
    </div>

    <div class=”socialbookmarking_technorati”>
    <a href=”http://www.technorati.com/faves?add=<?php the_permalink() ?>”></a>
    </div>

    <div class=”socialbookmarking_yahoo”>
    <a href=”http://myweb2.search.yahoo.com/myresults/bookmarklet?u=<?php the_permalink() ?>&t=<?php the_title(); ?>”></a>
    </div>

    </div>

And that’s it, you should now have an area of social bookmarking icons that is similar to the ones you see here on Help Developer.

source: help-developer.com

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Businesses, schools and organizations can now get powerful communication, productivity, collaboration and security tools right from the browser, leaving more time and money to focus on core objectives.

  • No hardware or software to buy, install or maintain, even as you grow
  • Access from anywhere, even from mobile devices
  • Quick access to Google’s innnovation, like more efficient ways to collaborate
  • Improved security and compliance

New! Build team sites with Google Sites.

With Google Apps, you can get…

  • Applications including Gmail, Google Talk, Google Calendar and Google Docs. Learn more.
  • New! Security & compliance (Powered by Postini) for existing email systems. Learn more.

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Trackur.com.
What does that mean? It means that Trackur is open for business and fully functional. We want to make sure the servers can handle the load and so will monitor things over the next week, before announcing the official launch.

What happens to Trackur Tracking?

This blog is now hosted in a separate server and new sub-domain: blog.trackur.com. We did this so that should you not be able to reach Trackur for any reason, you should be able to reach this blog for updates and support requests.

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Sites like Digg and Twitter complement your marketing

Fickle yet valuable, traffic from social media sites represents a way of generating lots of page views in a very short, and profitable, period of time.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

To Rand Fishkin, social media marketing, aka SMM, offers a route to the key influencers on blogs and social media portals. The value of those places comes from how their support enhances a site’s branding and mindshare goals.

Convince the influencers, and you convince their audiences, in other words.

Social media rose in importance as participation grew tremendously. A front page promotion on Digg or Reddit, or a trip up the Delicious Popular list, gets one’s content popularity and traffic. Conversion goals become easier to reach when huge numbers of visitors arrive from social media at a site.

Barbara Boser talked about Digg, and how to build an SMM effort with this major social media site as its focus. She cautioned that the initial time commitment could take a couple of months, perhaps working every day at it.

One’s profile should be anonymous and likable on social media sites. Profiles of top users can serve as a model, but Boser warned not to make the profile too similar to those. A unique name and avatar make for a memorable part of a profile, and should be part of it.

Going forward, make friends with other users. Vote and comment early on interesting stories. Avoid submitting duplicate stories, and resist the temptation to submit from your own site immediately.

After seeing what works for titles and descriptions, learn from them to write yours. Keep submissions down to two or three a day. Too much submitting, especially from one site, looks like spamming, which is extremely unpopular with social media users.

Michael Gray talked about the benefits of the micro-blogging service, Twitter.

As an opt-in permissive marketing tool, Twitter gives the follower control over the relationship. If they want to follow your Twitter updates, stop following them, start following them again, it’s up to the follower.

Twitter can alert followers to your blog or site updates. It’s a free way to drive people who have already expressed an interest in your content to the newest entries.

Gray said Twitter has a high click-through rate compared to pay per click or email. People who make their profiles look like a real person backs it should have an easier time making friends. Build the profile, then build friendships on Twitter.

Also, answering direct replies on Twitter promptly enhances how people view you. Just as followers control the decision to follow your work, you control what they see in Twitter, and how they see you.

Source: webpronews

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